TinySuperheroes
Brand refresh for TinySuperheroes, a tiny cape company with a BIG mission. Inspired by the courage and strength of a sweet young girl born with a rare and severe skin condition, Robyn Rosenberger created TinySuperheroes to form a community to lift each other up and make every TinySuperhero feel strong, able, and proud of the qualities that make them extraordinary.
The brand refresh was a self-initiated project pitched to the client, who was fully onboard. Their dated branding did not do justice to their incredible mission and global community of 80,000 kids and their families.
The new iconography set was based of drawings found on gratitude letters sent from kids and their families to the TinySuperheroes team.
We gave the logo, character illustrations, typography, muted palette, and iconography a vibrant and playful new look. Numerous graphic tools were needed to create a flexible brand system that would go on a vast range of marketing materials and products and still feel fresh and unexpected every time.
