Texas Cultural Trust
Brand identity for the statewide nonprofit organization with the mission to support the arts and art education initiatives.
Visit texasculturaltrust.com
The dynamic identity is designed to highlight an array of creative disciplines.
The split letter ‘X’ forms two arrows that point symbolically toward the arts imagery featured in the frame. An endless stream of arts imagery can be switched in and out routinely.
The Texas Medal of Arts Award (TMAA) is a biennial recognition sponsored by the Texas Cultural Trust. It honors Texas artists, musicians, performers, leaders, and other luminaries who have achieved excellence through their creative talents.
The Pentagram team recommended collaborating with a prominent Texas artist to create the new medallion. We contacted the internationally celebrated sculptor James Surls, a former Texas Medal of Arts recipient.
